Coming at a time when Indo-Pak tensions were high, months after 26/11, Aman ki Asha was a brave effort that broke fresh ground by asking that the two nations find common ground and allow citizen-to-citizen contact to develop, as a possible way to peaceful co-existence. In this endeavor, TOI partnered with Pakistan’s Jang Group while urging people of both nations to come together. The concept was communicated across media and it moved from discussions to music concerts to trade meets.