About the initiative

All of us are victims of the ever-increasing noise around us on important issues. It comes in the form of rising levels of misinformation, half-baked opinions, loud rhetoric and biased agendas on social networks or electronic media. So how do you make sense of it all and get to know what's really happening?
It's a smarter choice to turn to trusted sources like The Times of India, where careful fact checks and expert opinions inform on the true picture. TOI’s new brand campaign brings out this thought through 3 witty films, rooted in social satire.