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INDIA POISED

About the initiative

Launched in the 60th year of Indian Independence, India Poised was a path-breaking TOI initiative which showcased India’s achievements to a large, national audience of readers, specifically highlighting the various aspects of the country that were then truly significant. Importantly, the campaign was not just laudatory – it spoke of another India which co-existed and of the challenges that needed to be overcome for all of India to move forward. In essence, it drew attention to an India that was poised for great things, but was held back by some aspects. It also drew reader feedback on how best those challenges could be overcome.

Campaign Videos

On Print

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