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LEAD INDIA 2009

About the initiative

Building on the legacy of the Lead India initiative of 2007, a second leg of Lead India was also conducted in 2009 – this one was focused on urging people to shed their apathy and come out to vote in the General Elections of that year. The thrust was to encourage, motivate and even shame people to make the effort of voting rather than merely criticize the working of the government.

Campaign Videos

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