Our campaign aimed at spreading issue of water scarcity looming across the country and its solutions in bringing about a behavioural change & conscious approach towards water usage amongst citizens and corporates. Our end goal was to achieve a positive water balance i.e pay back more water than consumed, through various initiatives of recycling, replenishing and reusing water.

We communicated “Make India Water Positive” was a stand against water mismanagement and wastage by every individual and industries. Being Water Positive means, to achieve a positive water balance, i.e. pay back more water than consumed, through various initiatives of recycling, replenishing and reusing water. Corporates were a made a part in iMake India Water Positive Challenge 2019 by sharing their water conservation initiatives at plant/society level along with their commitments towards the future. The impact:

• 38,000 number of website visits,  across all platforms
• Over 80+ corporates/brands participated in the effort to address the alarming issue of water scarcity and sharing their organization’s water conservation efforts.