The Times Organ Donation Drive is an initiative by The Times of India to create awareness about Organ Donation and encourage Indians to become organ donors so that millions of people who are waiting for a life-saving organ could get a second life. It was launched in 2013 and in the last decade, more than 1.9 lakh people have signed up on the campaign website to pledge their organs which can potentially save 1.3 million lives.

The initiative stressed that one person’s decision to donate his organs after his death could save upto 8 lives (8 organs can be harvested from a braindead person and transplanted in 8 different people). It has sought to spread awareness, bust myths, and work with the central and state governments to create a national registry of organ donors. It has also led to many systemic changes like:

• NOTTO (National Organ & Tissue Transplant Organization) was institutionalized by the Central Government of India along with the extension of the body to regional and state levels.
• Multiple states have incorporated a chapter on organ donation within school text books.
• The central government has announced an opt-in mechanism on driving license for people to sign up as organ donors

The theme for 2023:
TOI's Organ Donation Drive completes 10 years in 2023. This year, our focus is on people who have been recipients of organs and have gone on to achieve tremendous success in life, in a stream that demanded physical effort. From medal winners in World Transplant Games to people leading active professions such as Construction and the Police. Their success acts as an inspiration to many, to aim high in their second life and make their dreams come true. If organ recipients can achieve success using physical effort, it can encourage more people to take the pledge to donate their organs and give life to others.