Leveraging rural TV penetration to continue education during covid times

When Soumya Sengupta, a zestful 38-year-old looked into the camera and decided to hum ‘Boli o nanadi aar du mutho chaal phele de haritey’ he wasn’t really rapping about the proverbial son-in-law but was using the rapid rhythm of this santhali folk tune to demonstrate the life-saving technique of cardiopulmonary resuscitation. “You have to do 100 chest compressions in a minute but if you can’t keep count, pump to the tempo of this song,” he explained, bent over a CPR mannequin in a makeshift set at home made to look like a classroom.

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