James Joseph quit a high-flying corporate career to give the humble jackfruit a profile upgrade

Venemenkil chakka verilum kaaykkum (if there is a will, jackfruit will grow at the root) goes a Malayalam proverb. James Joseph seems to have taken the saying to heart, taking the golden fruit to new palates – from the traditional payasam and jam (chakka varatti) to ravioli and barbecue. And that’s not all.

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