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Indian toy exports surge, imports dip

Jul 15, 2022

Toy exports surge 61% in 3 years, imports drop by 70%

NEW DELHI: The country's toy sector Make in India' initiative. Toy imports are down by 70% and exports are up 61% over the last three years, showed data from the government. 

"During 'Mann ki Baat' in August 2020, Prime Minister had given a clarion call on 'Rebranding the Indian Toy Story' and emphasised on the availability of right kind of toys for children, using toys as a learning resource, designing of toys based on Indian value system, Indian history, and culture to strengthen domestic designing and position India as a global manufacturing hub for toys," said Anil Agrawal, additional secretary, DPIIT. 

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He said the industry has benefited from a number of interventions by the government and results show the success of the 'Make in India' programme. The Directorate General of Foreign Trade, for instance, mandated sample testing of each consignment and said there will be no permission for sale unless the quality testing is successful. 

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