Toy exports surge 61% in 3 years, imports drop by 70%
NEW DELHI: The country's toy sector Make in India' initiative. Toy imports are down by 70% and exports are up 61% over the last three years, showed data from the government.
"During 'Mann ki Baat' in August 2020, Prime Minister had given a clarion call on 'Rebranding the Indian Toy Story' and emphasised on the availability of right kind of toys for children, using toys as a learning resource, designing of toys based on Indian value system, Indian history, and culture to strengthen domestic designing and position India as a global manufacturing hub for toys," said Anil Agrawal, additional secretary, DPIIT.