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A doll called courage and other little big ideas

By Anantha Narayanan K | Aug 10, 2022

Be It The 2018 Kerala Floods Or Covid-19, Art Entrepreneur Lakshmi Menon Is In The Business Of Nudging Hope Out Of Despair

Lakshmi N Menon believes in ‘nudges’, small ideas which, used smartly, have a huge ripple effect. One of these was the ‘Chekutty’ – dolls made from handloom saris ruined in the floods in Kerala in 2018 – which transformed the tragedy in public imagination into a celebration of courage and resilience. The cute, durable dolls sold by the lakhs and the proceeds went back into reviving the weaving industry.

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